A telos, from the Greek τελoς "purpose", or "goal" used by Aristotle 335BC:
"Every substance strives to become a perfect specimen of its kind, seeks to actualise what it is potentially."

Welcome to Telos Media Training
Telos combines the classical virtues of clear, concise and targeted communications with the latest media technology and distribution - Aristotle on twitter if you like!
We offer businesses and organisations a bespoke media training service which aims to rationalise, prioritise, and improve the messaging, empower the messengers, and expand the impact.
The Telos team is a powerful combination from all strands of the communications sector – national news journalists, international campaigners and leading corporate and government strategists.
Our aim is to help you cut through the chatter and clutter, to see your target clearly and to hit it!